Libs Paving is proud to announce that we have received the 2026 Best Marketing Video Award at the Pave/X conference.
The recognition was also highlighted in the February 2026 issue of Pavement Maintenance & Reconstruction magazine, which featured Libs Paving in an article by Managing Editor Allyson Sherrier titled “Putting People First, On Camera and On the Job.”
For our team in Floyds Knobs, Indiana, this honor represents more than a successful video project. It reflects the people, values, and shared purpose that continue to shape Libs Paving more than five decades after our founding.
Key Takeaways
- Libs Paving won the 2026 Best Marketing Video Award at Pave/X for its film “Behind the Pavement | Libs Paving’s Services & Core Values.”
- The company was also featured in the February 2026 issue of Pavement Maintenance & Reconstruction magazine.
- The video stood out by focusing on authentic employee stories, real jobsite footage, and Libs Paving’s core values.
- For Libs Paving, the recognition reflects a long-standing commitment to people, quality, and culture.
An Award That Reflects Authenticity
Recognition for More Than Promotion
The Best Marketing Video Award recognizes pavement maintenance companies that go beyond surface-level promotion by thoughtfully showcasing their workforce, identity, and authenticity. That distinction made this award especially meaningful to our team.
From the beginning, our goal was not to create a polished marketing piece for its own sake. We wanted to produce something that felt real to the people who know Libs Paving best, including our employees, customers, and partners.
Honored Among Industry Peers
This year’s runners-up included PLM Paving of Pewaukee, Wisconsin, and Proline Parking Lot Maintenance of Denver, North Carolina. To be recognized alongside respected companies in our industry is an honor. It also speaks to the growing importance of telling honest stories about the people behind the work, not just the finished product.
A Milestone Marked in Floyds Knobs
The physical award is a custom glass trophy that denotes both the victory and our Floyds Knobs, IN location. That detail matters to us.
Libs Paving was founded in 1971 as a small residential operation, and while we have grown into a commercial-focused contractor performing state, municipal, and private-sector work, our roots remain a central part of our identity.
A Brand Film Built Around Real People
A Clear Vision From the Start
Our winning film, “Behind the Pavement | Libs Paving’s Services & Core Values,” was created with a very specific purpose in mind.
As Marketing Manager Justyne Aranda explained, the goal “was never to make something flashy,” but to show the true camaraderie, trust, and pride our employees bring to their work. That perspective shaped the tone of the entire project and helped keep the focus where it belonged.
A More Natural Production Style
Rather than leaning on scripted dialogue or heavy visual effects, the film was built around smooth editing, subtle music, natural jobsite audio, and employee voices. It opens with the Libs Paving logo and a leadership message before moving into jobsite footage, team interviews, and unscripted behind-the-scenes moments.
That production approach gave the video a more honest feel and allowed the story to emerge from the people living it every day.
A Project Worth the Extra Effort
Filming around active operations was not simple.
With approximately 165 employees and a wide scope of work that includes commercial paving, municipal contracting, asphalt maintenance, sealcoating, line striping, crack filling, patching, excavation and drainage, milling, and concrete work, there was no shortage of moving parts.
Still, the effort behind coordinating schedules, crews, and production only confirmed how important the project was. It gave our team a chance to see their work from a new perspective.
The Message at the Center of the Video
More Than Roads and Parking Lots
One of the strongest themes in the film is that we are building more than roads and parking lots.
We are building trust, teams, and “what lasts.” That message reflects the way we view our role on every project. Quality asphalt paving matters, of course, but so do communication, accountability, follow-through, and the relationships built along the way.
Values That Guide the Work
The film also highlights the core values that shape decision-making across our company: Customer First, Quality Always; Our People; Growth Mindset; and We Not Me.
These values are meant to be practical, not symbolic.
They influence how we lead, how we support each other, and how we approach the work in the field and in the office.
Safety as Part of Our Culture
Another key message in the film is that “safety isn’t just a rule, it’s really our culture.”
That is an important part of who we are.
In an operation that relies on coordination across crews, equipment, logistics, and leadership, safety has to be built into the day-to-day rhythm of the job. It is not separate from quality. It supports it.
A Company Built on People
A Culture That Has Stayed Consistent
President Jeff Libs described that foundation clearly: “Our success has always come down to the people we have and the way we treat one another.
No matter how much we’ve grown, we’ve stayed committed to building a workplace where employees feel valued, supported, and proud of what they do every day”. That commitment has remained steady as Libs Paving has grown from its early residential beginnings into a larger operation serving public and private clients.
Letting Employees Tell the Story
Vice President Andy Betourne also spoke to the heart of the film: “Our company is what it is because of the people behind the work. When you focus on them, the story tells itself… You can sell a job, but if the crews out there every day don’t take pride in their work and support one another, nothing else matters”.
That belief shaped the final product.
The video works because it is grounded in the people who make Libs Paving what it is.
Growth Without Losing Priorities
Controller Trudy Betourne reinforced the same point from another angle: “Growth has never changed our priorities. We’ve always believed that if you take care of your people and stay true to your values, the quality of work and the success of the business will follow”.
For us, growth has never been about outgrowing the values that built the company. It has been about carrying them forward into a larger operation with greater responsibility.
Moments That Show the Heart of the Team
A Powerful Symbol of Support
One of the most memorable moments in the video features Libs Paving crews stepping away from their usual bright yellow gear to wear pink shirts in support of a longtime employee whose wife was battling breast cancer.
It is a powerful moment not because it was designed for effect, but because it was genuine. It showed the kind of care and solidarity that exists within our team.
A Reflection of Who We Are
Andy Betourne said, “That moment really reflects who we are. It shows the connection our team has and the way we show up for one another when it matters most”.
For many people who have watched the film, that scene captures the emotional center of the story. It demonstrates that company culture is revealed most clearly in how people respond when one of their own needs support.
A Finale That Brought It Together
Aranda said, “Seeing the entire team at the end of the video really brought it home”.
That final moment gave the project a sense of completion that extended beyond marketing. It reminded us that every finished surface, every milestone, and every recognition is connected to a larger team effort.
The Operation Behind the Recognition
Quality and Timeliness Under One Roof
Libs Paving owns and operates its own asphalt plant and fleet of trucks, which gives us greater control over quality and timeliness.
That kind of operational control matters in paving because so much depends on coordination, consistency, and preparation. It also requires daily attention behind the scenes to keep every part of the operation moving the way it should.
Keeping Crews Equipped to Succeed
Keeping the fleet running at 100% is described internally as a full-time job, and that is because dependable equipment is central to dependable work.
Our crews need to be able to trust the trucks, tools, and support systems behind them. That level of readiness is not always visible to the outside world, but it plays a major role in the quality our customers experience.
A Reputation Built Over Time
Awards are meaningful, but they sit on top of years of daily effort.
Since 1971, Libs Paving has grown by doing the work, supporting the people behind it, and staying committed to steady standards. This recognition reflects that larger story.
Sharing This Honor With Our Team
Gratitude for the People Behind It
Jeff Libs said, “We’re incredibly proud of this honor. But more than anything, we’re proud of our team and grateful for the dedication they bring to Libs Paving every single day”.
That is exactly how we see this milestone. The award may carry our name, but it belongs to the people who gave the story its meaning.
Recognition That Reaches Beyond the Video
The February 2026 feature in Pavement Maintenance & Reconstruction magazine brought additional attention to the culture and values behind the film.
The title of the article, “Putting People First, On Camera and On the Job,” reflects the message we hoped viewers would take away. The same principles that appear on camera are the ones we aim to carry into our work every day.
See the Team Behind the Work
We are honored to receive the 2026 Best Marketing Video Award and grateful to everyone who helped make the project possible. More than anything, this recognition gave us the chance to share a clearer picture of who we are, what we value, and how our team shows up for each other and for the work.
If you want to learn more about Libs Paving, our services, or the people behind this award-winning story, contact us today. We would be proud to share more about what drives our team and the work we do.
Frequently Asked Questions
I’m a client reading this. What does this award tell me about Libs Paving?
It shows that our culture, workforce, and values are a visible part of how we operate, not just how we market ourselves. That matters because the same authenticity recognized by the award connects to communication, consistency, quality expectations, and the way projects are managed from start to finish.
I’m wondering what made the video different from a standard company promo?
The film avoided scripted dialogue and heavy visual effects, instead using employee interviews, natural jobsite audio, and unscripted interactions. That production style gave viewers a more accurate look at our team, our process, and the real environment behind commercial paving, municipal contracting, and maintenance work.
I’m curious about how large Libs Paving is today compared to when it started.
Libs Paving was founded in 1971 as a small residential operation and has grown into a commercial-focused contractor with approximately 165 employees. Today, our work includes state, municipal, and private-sector projects, along with services such as seal coating, striping, crack filling, patching, milling, excavation, drainage, and concrete work.
I’m interested in what the video reveals about your company culture.
One of the clearest examples is the moment crews wore pink shirts in support of a longtime employee whose wife was battling breast cancer. That scene added context that no service list can provide because it showed how support, loyalty, and team connection are expressed in real situations, not just described in company language.
